Influenceable was brought on not to glamorize the pain, but to connect this story with people who had lived it, survived it, or were still in it. Our goal: ensure the message didn’t just resonate with the choir, but reached those who truly needed to hear it.
To connect emotionally and cut through a saturated digital landscape, our approach focused on bold, accessible storytelling powered by:
Influencer and community page activations
TikToks, reels, edits, and greenscreen videos
Tweet clips, carousels, and podcast content
Strategic clipping and viral distribution across formats
Earned media leverage to amplify organic momentum
Our influencer messaging didn’t just spread the word—it shaped the narrative. These creators acted as cultural translators, framing the story in ways that resonated with their communities. They emphasized powerful themes—like the film’s underdog success and its broader social implications—driving digital conversation with depth and authenticity. This narrative framing elevated the public discourse, transforming The Blind from just a film into a meaningful cultural dialogue.
Case Studies
